Shira Goodman

President, North American Commercial


Shira Goodman, President, North American Commercial

Shira is President of Staples North American Commercial responsible for Staples Advantage, which serves medium-sized to Fortune 1000 businesses, and, which serves small to medium sized businesses. In addition, she is head of the company's supply chain and customer service operations in North America. 

Shira joined Staples in 1992 and has served in a number of leadership roles across the company. She was most recently Executive Vice President of Staples Global Growth group, responsible for identifying and developing new sources of growth and driving Staples best growth ideas across the company. In that role, Shira led the development and launch of Staples Reinvention as well as the company’s highly successful Make More Happen branding campaign. 

Previously Shira was Executive Vice President of Human Resources, leading Staples’ global HR strategies and programs, and Executive Vice President of Marketing, responsible for Staples’ marketing, advertising, public relations and charitable giving programs. She also led the company’s global business integration efforts following Staples’ acquisition of Corporate Express in 2008 and has held senior executive positions in the company’s delivery business units, which serve business customers of all sizes.

Shira came to Staples from Bain and Company where she was a Manager. Staples was one of her clients and she helped develop the strategy to launch Staples’ catalog business.

Shira sits on the Board of Directors of CarMax, Inc. She holds a Master of Management Science degree with a concentration in strategy and marketing from MIT’s Sloan School of Management, a J.D. from Harvard Law School and a bachelor’s degree from Princeton University.

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