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ADDING MULTIMEDIA Staples Unveils First-Ever Winter Wonderland Window Display Created Entirely of Office Products

Andrea Schroder of BRAVO’s Top Design Shows Economical and Creative Solutions for Holiday Decorating with Everyday Supplies

Wednesday, December 10, 2008 3:17 pm EST

Dateline:

FRAMINGHAM, Mass.

Public Company Information:

NASDAQ:
SPLS
"The Staples holiday display window reinforces to our customers that we offer a wide assortment of holiday decorating tools and gifts for any budget this season"

Staples Inc. (Nasdaq: SPLS) today unveiled its first-ever holiday window display – created entirely out of office products – at a Staples store in New York City. From paper clips as ornament hangers to shredded construction paper as tinsel, Staples shows just how easy and economical it is to use office products to decorate this holiday season. Staples is teaming up with Andrea Schroder, featured designer on BRAVO’s Top Design, to create the innovative and eye-catching display. In the spirit of giving, all the supplies from the window will be donated to Boys and Girls Clubs of America after the holidays.

Today at a Staples store in New York City, BRAVO's Top Design contestant Andrea Schroder unveiled th ...

Today at a Staples store in New York City, BRAVO's Top Design contestant Andrea Schroder unveiled the first-ever holiday winter wonderland window display made entirely out of office products. Schroder discussed her inspirations for the window with her Top Design colleagues, Ondine Karady and Eddie Ross, sharing tips about replicating easy holiday decorations made with office products. Left to Right: Ondine Karady, Andrea Schroder, Eddie Ross (Photo: Business Wire)

Staples’ unique window display, located at 1065 Avenue of Americas, contains everything from trees created solely from paper, to ornaments made from paper clips and push pins, to tech products sold exclusively at Staples. The simple holiday decorating ideas created by Schroder provide inspiration to families to get in the holiday spirit by using office products to create simple, colorful holiday décor at home.

“My goal was to create a dramatic and inspiring window that proves you don’t have to spend a lot of money to decorate for the holidays,” said Andrea Schroder. “With a touch of creativity, holiday decorating can be as easy as using steel paper fasteners and brass head closures found at Staples to create a decorative snowflake.”

“The Staples holiday display window reinforces to our customers that we offer a wide assortment of holiday decorating tools and gifts for any budget this season,” said Mark Mettler, senior vice president of merchandising for Staples. “We want to help customers find economical ways to keep the holidays bright this year. Our window display offers inspirational solutions – and it’s just plain fun.”

The following easy holiday decorating ideas, developed by Schroder and showcased in the Staples winter wonderland window, turn office products into festive holiday décor.

  • Ice Skate Ornament: Cut a boot out of a laminated file folder and attach a giant colored paper clip to the bottom.
  • Crystal Ball Ornament: Push clear push pins into a ball of model magic. Attach a white string and hang from the tree!
  • Fun & Easy Garland: Fasten paper clips together and then string on colorful key tags to create garland for the tree.
  • Gingerbread Man: Cut a gingerbread man figure out of cork and decorate using stickers and bright pens.
  • Decorative Angels: With four coffee filters, two straight pens and one key tag halo create a decorative angel in no time!

Visit www.staples.com/holidaypr for even more news and photos, and www.andreadschroder.com for easy holiday decorating tips.

Last-Minute Gifts Made Easy

In addition to holiday décor ideas, other ways Staples is helping to make the holiday season easy this year is by offering a variety of affordable gift options for family members, friends and co-workers. To help with the last-minute rush, visit any Staples stores or www.staples.com for products under $20, $50 or $100.

Gift It for Free Sweepstakes

To further help consumers out in today’s tough economy, Staples is giving away up to $50 million in product this holiday season. Through the “Gift it for Free” sweepstakes, Staples is making holiday shopping easy for its consumers by giving 10,000 customers a chance to win their entire purchase (up to $5,000) for free! The sweepstakes runs through Dec. 24, and anyone is eligible by entering the code on their receipt at www.giftitforfree.com. No purchase necessary. See Official Rules for details.

About Andrea Schroder

Andrea Schroder, a competitor on season 2 of BRAVO’s Top Design, is blessed with an innate eye for beauty and has more than 15 years of personal and professional experience in design. She has built and sold more than 15 custom homes, as well as remodeled residential and commercial real estate including two movie theaters, a historical building with loft apartments and a barn.

About Staples

Staples, the world's largest office products company, is committed to making it easy for customers to buy a wide range of office products, including supplies, technology, furniture, and business services. With $27 billion in sales, Staples serves businesses of all sizes and consumers in 27 countries throughout North and South America, Europe, Asia and Australia. In July 2008, Staples acquired Corporate Express, one of the world's leading suppliers of office products to businesses and institutions. Staples invented the office superstore concept in 1986 and is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com.

 

 

Multimedia Files:

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Today at a Staples store in New York City, BRAVO's Top Design contestant Andrea Schroder unveiled the first-ever holiday winter wonderland window display made entirely out of office products. Schroder discussed her inspirations for the window with her Top Design colleagues, Ondine Karady and Eddie Ross, sharing tips about replicating easy holiday decorations made with office products. Left to Right: Ondine Karady, Andrea Schroder, Eddie Ross (Photo: Business Wire)

Contact:

For Staples
Michelle Riley, 312-988-2294
mriley@webershandwick.com
or
Katie Sullivan, 508-253-0879
katie.sullivan@staples.com

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