Led by Teens Nationwide, 5th Annual Campaign Makes it Easy to Provide Back-to-School Supplies to Students in Need
NEW YORK & FRAMINGHAM, Mass.--(BUSINESS WIRE)--DoSomething.org and Staples (Nasdaq: SPLS) are teaming up with teen actress and recording artist Bella Thorne, for the 5th annual Staples for Students national school supply drive, to help kids in need (www.staplesforstudents.org). The drive encourages young people to collect school supplies and drop them off at their nearest Staples store starting July 1 through September 15.
Bella will lend her impactful voice to spread the word for this initiative through the campaign’s public service announcement (PSA) now available online and airing on television and radio stations starting next month.
“I’m excited to help motivate fellow teens to make a difference in their communities,” said Bella Thorne. “There are so many kids in America who return to school without basic school supplies, and I’m thrilled to team up with Staples and DoSomething.org to encourage teens to lend a hand.”
To kick-start the campaign, Staples will donate $125,000 worth of school supplies to the program this year. In addition, Staples customers can get involved by donating $1 or more at any Staples store, with 100 percent of the proceeds benefiting local students in need. Each Staples store will be matched to a local educational non-profit organization. DoSomething.org and Staples will ensure that all the donations get to these partners in time for the new school year.
Since 2008, the campaign has raised more than $2 million for hundreds of thousands of students in need throughout the country. Past celebrity influencers have included Jordin Sparks, Ciara, Nikki Reed and the cast of Pretty Little Liars.
“We are truly inspired by what teens and our customers across the country can accomplish for the millions of children unable to afford basic school supplies,” said Alison Corcoran, senior vice president of retail marketing at Staples. “With help from celebrities like Bella Thorne and support from DoSomething.org, we can send kids back to school with the tools they need to succeed.”
The Staples for Students campaign is offering easy, innovative and new ways for teens to get involved in this year’s programs. By visiting www.staplesforstudents.org, teens can get all the information they need to take action.
“Here at DoSomething.org we don’t just say, we do,” said Nancy Lublin, CEO and Chief Old Person at DoSomething.org. “Actions speak louder than words, and we are determined to speak volumes when we team up with Staples for the 5th year on a campaign that gives young people the power to rock social change, really make a difference among their peers and take action in their very own communities.”
We love teens. They are creative, active, wired…and frustrated that our world is so messed up. DoSomething.org harnesses that awesome energy and unleashes it on causes teens care about. Almost every week, we launch a new national campaign. The call to action is always something that has a real impact and doesn’t require money, an adult, or a car. With a goal of 5 million active members by 2015, DoSomething.org is one of the largest organizations in the US for teens and social change. Join us at www.DoSomething.org.
Staples is the world’s largest office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, copy & print, technology, facilities and breakroom, and furniture. Staples invented the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 88,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia, making it easy for businesses of all sizes, and consumers. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
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