Company Rings in Season at NASDAQ with Extreme Deals, New Ad and Latest Trends for the Back-to-School Season
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples, Inc. (NASDAQ: SPLS) marks the official start to the 2012 back-to-school shopping season today by ringing the “First Bell” at NASDAQ and announcing guaranteed savings on an amazing assortment of supplies, technology and new products through several exciting deals. As the premier shopping destination for the season, Staples offers customers extreme penny deals, the Back-to-School Savings Pass, money back on technology and an interactive Back-to-School Center on Staples.com.
“Staples makes it easy to shop with amazing savings for back-to-school throughout the season,” said Demos Parneros, president of U.S. Retail for Staples, Inc. “Students go through countless school supplies, and Staples is committed to providing incredible value so parents can make sure kids have what they need for a successful school year.”
As any family can attest, students “just can’t get enough” school supplies- a message Staples is bringing to light in a new ad campaign. The ad features the iconic 80’s tune “Just Can’t Get Enough” and takes a whimsical look at how students go through school supplies- always needing to stock up on more. The ad highlights how Staples’ guaranteed savings help ensure students never run out of supplies. The campaign consists of a variety of television spots including :30 and :15 versions showcasing savings. The campaign will begin airing nationally starting July 22 on programs including America’s Got Talent, Hawaii 5-0, NCIS, CSI, The Mentalist, Two and a Half Men and Rules of Engagement.
GUARANTEED SAVINGS ON SUPPLIES
GUARANTEED SAVINGS ON TECHNOLOGY
Customers will also find a great resource in the online Staples Back-to-School Center. Students and parents can shop for stylish supplies by grade from kindergarten to college with an easy-to-navigate, built for mobile site.
Parneros added, “From weekly penny deals to our savings pass to great ways to save on technology, Staples is the destination for back to school, and we’re here to make it easy for families who just can’t get enough.”
Staples for Students
EDITORIAL NOTE: For HD video footage of Staples Back to School, please download from the following link.
Staples is the world’s largest office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, copy & print, technology, facilities and breakroom, and furniture. Staples invented the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 88,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia, making it easy for businesses of all sizes, and consumers. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
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