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Staples.com to Attract New Affiliates With All Cash Reward Program

Monday, March 13, 2000 7:00 am EST

Dateline:

FRAMINGHAM, Mass.

Public Company Information:

NASDAQ:
SPLS
"Since launching our business-to-business affiliate program last May, we've recognized the incremental value it can have as a key component of our integrated marketing program"

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples.com today announced it has significantly enhanced its affiliate program with a new all-cash commission structure to encourage Web site owners to become active participants in the program. Affiliates can now earn from four to 10 percent commissions based on quarterly revenue generated to Staples.com from their host sites.

"Since launching our business-to-business affiliate program last May, we've recognized the incremental value it can have as a key component of our integrated marketing program," said Kelly Mahoney, chief marketing officer for Staples.com. "To fully reap the benefits, we need to provide attractive incentives to increase ongoing participation."

To become an affiliate, Web site owners fill out an online application at Staples.com or through Staples.com's affiliate program partner, Be Free. After the application is approved, affiliates receive a free tool kit with detailed information on how to set up links to Staples.com, as well as a large selection of marketing materials. These include an array of creative banners, special promotions and new marketing campaign materials to increase traffic to the affiliates' sites while enticing customers to click to Staples.com. Additionally, the Staples.com program provides detailed traffic and sales reporting, enabling affiliates to monitor the number and the dollar amount of Staples.com sales generated.

The Staples.com affiliate program is enabled by Be Free, Inc. (NASDAQ:BFRE), the leader of performance marketing and the next generation of online marketing.

About Staples.com

Staples.com is creating a leading business-to-business electronic marketplace offering a comprehensive solution for all of the office needs of business customers. Staples.com currently provides an electronic marketplace where small, mid-sized and large businesses can procure office products and business services and obtain business information and expert content. Staples.com includes the operations of all three of Staples Inc.'s (NASDAQ:SPLS) e-commerce sites, Staples.com, Quillcorp.com and StaplesLink.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Staples, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-Q for the most recently ended quarter.

Contact:

Staples Inc.
Debby Hohler, 508-253-8509
deborah.hohler@staples.com
or
Schwartz Communications
Carissa B. Caramanis, 781-684-0770
carissac@schwartz-pr.com

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