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Legendary Performer Engelbert Humperdinck Leads Staples’ Eclectic Team of Gift-Giving Experts to Make Holiday Shopping Easy
FRAMINGHAM, Mass.--(BUSINESS WIRE)---This holiday season, Staples’ (Nasdaq: SPLS) mission is to prevent mediocre gift-giving. To make finding the perfect gift easy, Staples has brought together an unusual and humorous team to form the Staples “Department of Unexpected Gifts.” Led by legendary singer Engelbert Humperdinck in his first U.S. television commercials, this “elite” team of gift-giving experts featured in Staples’ holiday advertising offers advice to help holiday shoppers find phenomenal gifts for everyone on their list.
“This year Staples is offering a wide range of unexpected gifts and stocking stuffers for everyone,” said Dave Perron, executive vice president of merchandising for Staples. “With the help of our unique ‘Department of Unexpected Gifts,’ Staples will make selecting the ideal gift a snap, no matter who you are shopping for.”
The Staples “Department of Unexpected Gifts,” which suggests great gift ideas for all who appear before the members, includes: “Sweater Lady,” “Holiday Dancer,” “Arctic Nomad,” “Taste Maker” and “Mr. Nibbles,” a reindeer.
The Department is prominently featured in Staples stores and will be featured in Staples’ holiday television, print and online marketing. To make it easy to find great gifts, the Department has put its seal of approval on 150 great unexpected gifts in Staples stores and on Staples.com.
Topping the Department’s list of favorite unexpected gifts:
The iSpot Chair, available exclusively at Staples, combines super style and comfort with great tunes. Outfitted with in-arm speakers and an arm pad earphone dock compatible with iPod, multimedia, MP3 players or any game system, the iSpot rocks any home office. Great for music enthusiasts. ($199.99)
The Canon® PowerShot A540 Digital Camera captures pictures and video in full color with 6.0 megapixels, a 2.5” LCD screen, 4x optical zoom and 21 shooting modes. Great for a wife who “says she doesn’t need a thing.” ($199.98)
The sleek and compact Staples MAILMATE™ Shredder is powerful enough to shred 10 folded paper sheets, CDs, DVDs, credit cards, staples and small paper clips. It’s designed to fit right on the kitchen counter where most people open their mail. This is for all the people on your list who hate junk mail. ($69.99)
The Lenovo 3000 C200 laptop computer is an affordable notebook with the functionality to run a small business and fun features for computing at home. Its wireless on/off switch allows for easy connectivity in hotels and airports or the local coffee shop. ($699)
Mio DigiWalker C310 portable GPS Navigation System makes it easier and safer to get anywhere with its ease-of-use, portability, touch-screen technology and elegant design. Great for people who hate to ask for directions! ($399.99)
Staples Easy Button is now available in a decorative gift box with room for a gift card. Staples Foundation for Learning will donate proceeds, up to $1 million, to the Boys & Girls Club of America. ($4.99)
A 12” x 18” color poster of your family ($7.99) is perfect for Grandma who never tires of seeing the grandkids. 12-Month Custom Photo Calendar ($9.99) will bring her year-round cheer. Bring photos to Staples Copy and Print Center or go online to www.staples.com/copyandprint, and Staples can create a mounted and laminated big color print or customized photo calendar.
Kids are so crafty! The Crayola® Cutter makes cutting as easy as tracing a picture. The safe, easy-to-use cutting wand handles like a pen, so kids can cut out intricate shapes. Includes stencils, decorative paper, acetate sheets and an idea booklet. ($19.99)
Stocking stuffers are the Sweater Lady’s favorite thing about the holidays. Topping her list is the Staples Bubble Calculator, soft-to-the-touch, fun, practical and lightweight ($2.59); Ghirardelli Chocolate Squares Holiday Tin, great for chocoholics ($8.99); and Staples Relay USB Flash Drives ($14.38 for 256MB). Lastly, to get you in the holiday mood, who wouldn’t enjoy listening to “A Merry Christmas with Engelbert Humperdinck” on CD? Available in Staples stores for $6.99.
Learn more about Staples’ “Department of Unexpected Gifts” online at www.staples.com/holiday and get customized gift-giving advice from Department members. Staples.com customers will get an unexpected bonus with free shipping on purchases over $50.
Staples, Inc. invented the office superstore concept in 1986 and today is the world's largest office products company. With 69,000 talented associates, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2005 sales of $16.1 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 21 countries throughout North and South America, Europe and Asia. Headquartered outside of Boston, Staples operates more than 1,800 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses. More information is available at www.staples.com.